Omnichannel Brand Matrix
From medical-grade infant flagship to high-ROI volume distribution and affiliated TikTok #1 sleep pants.
🌟 Susan Mammy (苏珊妈咪) • Flagship Medical Care
GLOBAL BENCHMARKThe flagship benchmark brand of Tingshuang Sanitary. Engineered with pH 5.5 Weak Acid Formulation and Antigravity Floating Core Technology™. Sizing covers from newborn S up to extended 4XL (up to 35kg+), plus specialized adult/period sleep pants.
🐾 Nifei Cat (妮菲猫) & ⚡ Youyou Ku (呦呦酷)
HIGH-ROI VALUE LINEDesigned for Amazon, TikTok Shop, Shopee, and supermarket discount channels seeking maximum return on ad spend (ROAS). Stripped of unnecessary marketing costs while retaining core leak protection and breathability. Up to 380,000+ pieces loaded per 40'HQ container.
🐑 baby sheep (宝贝羊) • Affiliated Viral Top-Seller
TIKTOK / DOUYIN #1Belongs to the same capital ecosystem under Mr. Su Lianwen (45% controlling shareholder), operated under independent corporate entities (Chenrui Industry & Trade and Fengrui Sanitary). Dominates live-stream e-commerce in feminine 360° period sleep pants and luxury silk diapers.